Transparent Leadership: “I Love Having Nothing to Hide”
New ep. with Rand Fishkin, Co-founder & CEO of SparkToro
This is one of the most candid chats on my podcast. I can’t wait for you to listen!
I first ‘met’ Rand Fishkin in 2016, when I invited him on a video series called ‘Real Smart Marketing’ 😂. Back then, Rand was already a giant in marketing, renowned for his generosity and knack for demystifying SEO and making this opaque topic more transparent for marketers.
His transparency extended beyond SEO, as he candidly shared his entrepreneurial journey of building Moz and SparkToro. His honest reflections, like his last day at Moz and the final chapter of his Moz journey, truly resonated with me. This is why I just had to get him on the podcast to chat about his unique approach to leadership.
Some of the topics we covered:
Rethinking Growth: Rand opened up about why the 'grow fast or bust' mindset might not be the holy grail after all. It's a refreshing take on looking at the bigger picture.
The Real Deal on Transparency: Turns out, being upfront and transparent isn't just nice – it's crucial. Rand lays out why showing the real you, warts and all, can actually rally your team.
People Over Hustle: In a world obsessed with 'the grind,' Rand emphasizes the importance of prioritizing people, including ourselves, for sustainable success (and sanity.)
How Rand is redefining what it means to be a boss
This conversation with Rand Fishkin isn't just insightful; it's a breath of fresh air in the leadership dialogue. His perspective puts people and genuine connections at the forefront, moving away from the traditional focus on business metrics and financials as the end-all and be-all. It's made me seriously rethink the kind of companies I want to be a part of – ones where values and people matter as much as, if not more than, the bottom line. If you're curious about a leadership style that values individuals and their well-being, you'll find this discussion particularly enlightening.
If this episode strikes a chord, please share it! Let’s get more people thinking about leadership that’s not just about the bottom line.
Don’t miss out on this insightful, down-to-earth conversation with Rand. It might just change the way you think about being the boss.
Here's to better leadership and staying real!
— Joei ✨