Brand New: rebranding in progress

Why posting feels so hard (and what it’s really about)

7 surprising patterns I saw rebranding 33 lives in 3 weeks.

Sep 9 • 

Joei Chan

2

Why you can't find your purpose

On rejection, redirection, and following sparks in the dark.

Sep 2 • 

Joei Chan

4

2

July 2025

Your mess is your message

The story I was afraid to tell became the work I was meant to do.

Jul 29 • 

Joei Chan

3

Visibility is healing

Not because the world sees you, but because you finally do.

Jul 13 • 

Joei Chan

3

2

Be the first penguin 🐧

When you are brave, you give others permission to be brave too.

Jul 7 • 

Joei Chan

2

2

June 2025

Let them be wrong about you

I stopped explaining myself—and everything changed.

Jun 29 • 

Joei Chan

3

How I survived my toxic job (without losing my mind)

When you can't just quit, yet.

Jun 23 • 

Joei Chan

3

You can't build a real brand with fake values

Branding can’t fix a broken culture.

Jun 15 • 

Joei Chan

15

2

I can do anything. Now what?

When there’s no one to tell you what to do—and no one to blame.

Jun 6 • 

Joei Chan

11

4

May 2025

Permission to share my story

silly me, I didn’t know you could do video posts on substack.

May 31 • 

Joei Chan

8

2:25

Why I'm starting Brand New

When the old story no longer fits, you write a new one.

May 28 • 

Joei Chan

15

7

November 2023

Transparent Leadership: “I Love Having Nothing to Hide”

New ep. with Rand Fishkin, Co-founder & CEO of SparkToro

Nov 22, 2023 • 

Joei Chan

3