Archive - Brand New: rebranding in progress

Visibility is healing

Not because the world sees you, but because you finally do.

Jul 13 •

Be the first penguin 🐧

When you are brave, you give others permission to be brave too.

Jul 7 •

June 2025

Let them be wrong about you

I stopped explaining myself—and everything changed.

Jun 29 •

How I survived my toxic job (without losing my mind)

When you can't just quit, yet.

Jun 23 •

You can't build a real brand with fake values

Branding can’t fix a broken culture.

Jun 15 •

I can do anything. Now what?

When there’s no one to tell you what to do—and no one to blame.

Jun 6 •

May 2025

Permission to share my story

silly me, I didn’t know you could do video posts on substack.

May 31 •

2:25

Why I'm starting Brand New

When the old story no longer fits, you write a new one.

May 28 •

November 2023

October 2023

Unpopular Decisions: Are You Being Michael Scott?

I know I was 🙃

Oct 25, 2023 •

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